My friend Jeff started playing guitar recently, and after playing acoustic for a couple years he's interested in an electric. He recently asked me about buying decisions and what to look for when shopping around. I told him, "The most important piece of advice is to ask the sales rep if they have a good tech to do a proper setup with fresh … [Read more...] about What is a Custom Pro Setup?
Strategy & Philosophy
AN INFORMED APPROACH Throughout my career I've worked on thousands of guitars and other instruments (approx. 6,500 as of 2020.) My history as a repair luthier has significantly informed my approach to design and building. The way a guitar plays and feels, along with longevity and stability are some aspects of my target as a … [Read more...] about Strategy & Philosophy